Joseph Turow

  • Center for Technology, Innovation and Competition at The University of Pennsylvania Law School

Robert Lewis Shayon Professor of Communication
Associate Dean for Graduate Studies

Annenberg School For Communication

University of Pennsylvania

3620 Walnut Street
Philadelphia, PA 19104

(215) 898-5842

Website: University of Pennsylvania faculty profile

Issues: Media and Content, Internet, Search and Advertising, Networks, the Internet, and Cloud Computing and Privacy and Security

About Joseph Turow

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. He is also the Associate Dean for Graduate Studies. His research focuses on digital cultural industries, especially at the intersection of the Internet, marketing, and society, as well as studies on database marketing, media and privacy, digital out-of-home media, the process of innovation in the mass media, and the relationship between media and the medical system.


A 2005 New York Times Magazine article referred to Professor Turow as “probably the reigning academic expert on media fragmentation.” He has authored nine books, edited five books, and written more than 150 articles on mass media industries. His most recent books are Media Today: Mass Communication in a Converging World (Routledge, 2014) and The Daily You: How the New Advertising Industry is Defining Your Identity and Your World (Yale, 2012). Other books reflecting current interests are Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006); Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004), The Hyperlinked Society: Questioning Connections in the Digital Age (edited with Lokman Tsui, U of Michigan Press, 2008), and Playing Doctor: Television, Storytelling and Medical Power (Oxford, 1989).


Professor Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community. He has written about media and advertising for the popular press, including American Demographics magazine, The Washington Post, Boston Globe and The Los Angeles Times. His research has received financial support from the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission and the National Endowment for the Humanities, among others.


The recipient of a number of conference paper and book awards, Professor Turow has lectured widely and been invited to give the Pockrass Distinguished lecture at Penn State University and to be a Chancellor's Distinguished Lecturer at LSU. He has served as the elected chair of the Mass Communication Division of the International Communication Association. Professor Turow currently serves on the editorial boards of The Journal of Broadcasting and Electronic Media, The Journal of Media Industries, and Poetics.


Ph.D., University of Pennsylvania, 1976
M.A., University of Pennsylvania, 1973
B.A., University of Pennsylvania, 1971