Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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TAP Academics

Alessandro Acquisti
Carnegie Mellon University
Privacy and Security, Networks, the Internet, and Cloud Computing, Internet, Search and Advertising

Susan Athey
Stanford University
Competition Policy and Antitrust, Networks, the Internet, and Cloud Computing, Cloud Computing, Internet, Search and Advertising, Media and Content

Joshua Gans
University of Toronto
Competition Policy and Antitrust, Networks, the Internet, and Cloud Computing, Internet, Search and Advertising, Media and Content

Eric Goldman
Santa Clara University
Intellectual Property, Privacy and Security, Copyright and Trademark, Networks, the Internet, and Cloud Computing, Internet, Search and Advertising

James Grimmelmann
Cornell University
Intellectual Property, Privacy and Security, Copyright and Trademark, Networks, the Internet, and Cloud Computing, Cloud Computing, Internet, Search and Advertising, Media and Content

Helen Nissenbaum
Cornell University
Intellectual Property, Privacy and Security, Networks, the Internet, and Cloud Computing, Internet, Search and Advertising, Media and Content

Frank Pasquale
University of Maryland
Intellectual Property, Networks, the Internet, and Cloud Computing, Internet, Search and Advertising

Catherine Tucker
Massachusetts Institute of Technology
Innovation and Economic Growth, Networks, the Internet, and Cloud Computing, Internet, Search and Advertising

Joseph Turow
University of Pennsylvania
Privacy and Security, Networks, the Internet, and Cloud Computing, Internet, Search and Advertising, Media and Content

Siva Vaidhyanathan
University of Virginia
Networks, the Internet, and Cloud Computing, Internet, Search and Advertising, Media and Content

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TAP Blog

KidVid in Context

Berkeley privacy law professor Chris Hoofnagle shares the history of the FTC’s “KidVid” campaign to rein in advertising to children; and he outlines the relevance of the campaign today, forty years after its inception.

Chris Hoofnagle

June 8, 2018

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

How to Hide Your Digital Trail in Plain Sight

New York University’s Helen Nissenbaum and Finn Brunton spoke with Passcode about their new book, Obfuscation: A User’s Guide for Privacy and Protest.

Helen Nissenbaum
Christian Science Monitor
November 16, 2015

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The Impact of Targeting Technology on Advertising Markets and Media Competition

This paper presents a formal analysis of advertising when the Internet allows targeting of advertisements.

By: Susan Athey, Joshua Gans

April 30, 2010

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