Internet

Search and Advertising

Economists are interested in how the design of ad auctions affects search engine revenues, and how access to the Internet – and thus to search engines – affects retail prices and possibly leads to higher prices for certain consumers.

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Research Articles

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TAP Blog

KidVid in Context

Berkeley privacy law professor Chris Hoofnagle shares the history of the FTC’s “KidVid” campaign to rein in advertising to children; and he outlines the relevance of the campaign today, forty years after its inception.

Chris Hoofnagle

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Fact Sheets

Search Engines, Advertising, and Auctions

Search engines – such as Google, Yahoo, Bing, and a variety of other smaller search engines – help users find what they are looking for online by finding web pages that match user-entered keywords. Search engines are free to users, but typically earn revenue through paid advertising.

Quote

Top Research Websites, Search Engines, and a Research Choice Menu for K-12 Students

"Television didn’t transform education. Neither will the internet. But it will be another tool for teachers to use in their effort to reach students in the classroom."  — John Palfrey, Head of School, Phillips Academy
John Palfrey
Tech & Learning
July 17, 2019